In the global business environment, outsourcing and offshore outsourcing are strategies for firms to handle the increasing competition in their specific market segments by utilizing the capabilities of other firms in order to gain competitive advantages.
China has become an important player on the global market and is an attractive country for Western firms’ offshore outsourcing initiatives. Even though outsourcing and offshore outsourcing have been discussed in the literature for a long period of time, firms are still not able to reach and fulfill their strategic goals and many offshore outsourcing projects fail.
The purpose of this study is to deepen the existing literature regarding offshore outsourcing to China by considering the Chinese suppliers’ perspective on competitive priorities, which are the priorities that firms organize the production by, in order to understand how the buying firms can be more successful in the Chinese context and reach their strategic goals.
Source: KTH
Author: Andersson, Dan | Bernhardsson, Martin
Source: KTH
Author: Andersson, Dan | Bernhardsson, Martin
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