Aim: The aim of this research is to explore how the Leksell Gamma Knife survives in a cross-cultural environment by analyzing how adaptation/standardization, trust and network development overcome the challenges created by intangibility and heterogeneity of service, in the case of Elekta China.
Showing posts with label (Management Project) Service Marketing in a Cross-Culture Environment: A case of Elekta China. Show all posts
Showing posts with label (Management Project) Service Marketing in a Cross-Culture Environment: A case of Elekta China. Show all posts
(Management Project) Service Marketing in a Cross-Culture Environment: A case of Elekta China
Aim: The aim of this research is to explore how the Leksell Gamma Knife survives in a cross-cultural environment by analyzing how adaptation/standardization, trust and network development overcome the challenges created by intangibility and heterogeneity of service, in the case of Elekta China.
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