Showing posts with label Management Project) Understanding Consumer Preference in the Flower Industry. Show all posts
Showing posts with label Management Project) Understanding Consumer Preference in the Flower Industry. Show all posts

Management Project) Understanding Consumer Preference in the Flower Industry


The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Swedish floral industry and hope that this research will provide for the required data to better understand the expectations of flower shoppers.

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